<p>This provides a clear explanation of theory and practice and covers the whole range of practical sales and marketing techniques. It includes case studies and assignments and is now in a larger format. both a theoretical framework and effective training in the whole range of practical sales and marketing techniques. Fully updated to incorporate new case studies and assignments with a greater European orientation, it provides coverage of both personal selling skills and sales management practice within one book. studies courses and professional studies for CIM (for which this text is core reading), MBA, CAM and LCCI.</p>

Selling and Sales Management

Geoffrey Lancaster

Business & Money

Financial Times Management

Selling & Sales Management

david-jobber-geoffrey-a-lancaster

Marketing & Sales

<p>This essential introduction to marketing is especially designed for undergraduates studying marketing for the first time. It provides a comprehensive overview of marketing issues, including strong coverage of contemporary areas such as Internet marketing and customer relationship management. As such, it makes ideal background reading both for practitioners and those studying more specialist marketing courses. This accessible and lucidly written text has a strong student focus, with pedagogical features that encourage students to engage fully with the subject matter. Each chapter contains an array of vignettes that illustrate real-world examples, activities, self-check questions, a chapter summary and suggestions for further reading. Book jacket.</p>

Marketing

PALGRAVE~MACMILLAN

This book aimed at students studying for the Marketing Fundamentals module in the CIM Foundation Certificate. Each chapter includes: chapter objectives; chapter tasks; practical examples and case studies; questions to test your knowledge; where to find out more; chapter summary; and revision tips. The book should appeal to CIM Certificate and Diploma students and tutors, and lecturers in marketing wanting to use student-centred material on HND/BA business courses.

Marketing Fundamentals (Marketing Series: Student Workbook)

Butterworth-Heinemann Ltd.

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

Marketing (Letts Study Aid)

Letts Educational

David Jobber

Kenneth Le Meunier-Fitzhugh

Pearson

Selling And Sales Management, 10Th Edition

ET ALL DAVID JOBBER

Pearson.India

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Books by Geoffrey Lancaster