Marketing (Letts Study Aid)
Publisher: Letts Educational
Format: Paperback, 0 pages
Description:
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.
Best prices to buy, sell, or rent ISBN 9780850978544
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