Selling Good Design: Promoting the Modern Interior

Designers now have at their fingertips an invaluable reference: an illustrated history of modern furnishings and interior design from period rooms of the early twentieth century. Ikea, eat your heart out: Macy's, Lord &amp; Taylor and others designed exhibits in the 1920s with mock living rooms, bedrooms, and even kitchens to display and sell modern furnishings and decorative objects. Marilyn Friedman's text and accompanying period photographs describe in detail the exhibits held by Macys, Lord &amp; Taylor, B. Altman, and Wanamaker's to popularize modern design. Macy's, in particular, worked closely with the Metropolitan Museum of Art to select designers and display works of modern design by Gio Ponti, William Lescaze, and Paul Frankel as part of the exhibits. More than 120 photographs illustrate period furnishings and decorative objects by European and American designers, providing a visual feast for interior designers, art lovers, and collectors.

Engineering & Transportation

Friedman, Marilyn F.

Engineering

Rizzoli

A valuable resource for design professionals, historians, and enthusiasts, this book chronicles the development of modern interior design in the United States in the 1930s. With detailed descriptions and more than 200 archival images, design historian Marilyn F. Friedman presents more than 100 interiors by 50 designers and architects, including work by design luminaries Donald Deskey, Paul T. Frankl, Cedric Gibbons, William Lescaze, Tommi Parzinger, Eugene Schoen, Walter Dorwin Teague, Joseph Urban, and Kem Weber. Friedman also draws attention to lesser known male and female designers, including Joseph Aronson, Virginia Conner, Freda Diamond, Robert Heller, and Eleanor Le Maire. Interiors include private commissions, model homes, and exhibition displays that spanned the economic spectrum, from those created for wealthy patrons, such as Walter Annenberg and Abby Rockefeller Milton, to those designed with affordability in mind. The designers of the 1930s had a determination to forge a contemporary style, rejecting the revivalism that had defined American design during the nineteenth century. They drew their inspiration from diverse sources, such as Art Deco, the Bauhaus, the Viennese Secession, Shintoism, and streamlining, and they embraced new concepts in construction, materials, and style. Over the course of the decade they developed a framework for modern interior design that was faithful to core principles of simplicity, practicality and comfort, a conceptual framework that continues to define American modern interior design today.

Making America Modern: Interior Design in the 1930s

Arts & Photography

History & Criticism

Bauer And Dean Publishers

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Books by Friedman, Marilyn F.