The book describes and outlines how transactional and consultitive selling methods are designed to meet the customers needs; they just accomplish it differently. Both methods work well, and have produced excellent results for those sales people who have mastered the behaviors that each method requires, and who recofnize the criteria for matching the appropriate selling method to selling circumstance.

Everybody Sells

Frare, Robert E.

Connors, John W.

Center for Corporate and Human Development, Inc.

<p>Book by Frare, Robert E., Frare, Bob</p>

Partner Selling

Business & Money

Marketing & Sales

Adams Media

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Books by Frare, Robert E.