This work gives an overview of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and learning objectives and ends with self-assessment questions. This second edition reflects technological changes and includes chapters on positioning and targeting, and database marketing. Case histories and examples highlight the benefits and pitfalls of the use of IT in marketing.

Marketing Management and Information Technology

Business & Money

Fletcher, Keith

Management & Leadership

PRENTICE/HALL

Ashes to Ashes

Gardners Books

Sports & Outdoors

Other Team Sports

Headline Book Publishing

Partnerships in Social Care is a practical handbook for professionals engaged in planning strategic partnerships in health, social care and education services.The author proposes that service providers consider five key questions when setting up new partnerships:* Is this partnership necessary?* What is its purpose?* Who is involved?* Where will it function?* How will it work?Fletcher discusses the common problems of building successful partnerships - such as conflicts of interest and allocation of funding and resources - and offers guidance and practical tips on dealing with them. Designed as a quick reference, the book allows readers to find advice relevant to their particular situation or gain an overview of the themes explored.This accessible and concise professional handbook is highly recommended for practitioners, managers and politicians, as well as all professionals working in, or considering working in partnerships in health, social care, housing, children's services, education, community development, justice and local services.

Partnerships in Social Care

Politics & Social Sciences

Social Sciences

Jessica Kingsley Publishers

<p>We all negotiate every day, professionally and socially, yet few of us have had any training in how to do so more effectively. For professionals in health, social care and children's services, an ability to negotiate successfully is vital. Commissioning, contracting and negotiating new partnerships for delivering better services are now part of everyday life. Arguing that in the health and social services a different, less aggressive approach is required to that advocated by negotiators in the commercial sectors, Keith Fletcher explains how to prepare for and deal with negotiation situations more confidently so that settlements can be reached which satisfy all parties.</p>

Negotiation for Health and Social Service Professionals

Jessica Kingsley

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