Provides surprising cultural insights about the Japanese at home, at work, and at play and contains numerous anecdotes and trivia about Japan and its people

From Bonsai to Levis: When West Meets East; An Insider's Surprising Account of How the Japanese Live

History

Fields, George

Americas

Macmillan Pub. Co.

Provides surprising cultural insights about the Japanese at home, at work, and at play and contains numerous anecdotes and trivia about Japan and its people

From Bonsai to Levis: When West Meets East (Mentor)

Business & Money

BERKLEY

From Bonsai to Levi's

Futura Publications

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.

Leveraging Japan: Marketing to the New Asia

GUNTHER, Robert E.

Wind, Jerry

Katahira, Hotaka

Economics

Jossey-Bass

Argues that society's values are changing as the industrial age gives way to an information society

The Knowledge-Value Revolution or a History of the Future

Politics & Social Sciences

Sakaiya, Taichi

Social Sciences

Kodansha USA Inc

The Harry Potter Cocktail Cookbook: 100 Drink Recipes for Every Harry Potter Enthusiast, and Liven Up Your Great Hall

Children's Books

Activities, Crafts & Games

Esteban McCarter

The Japanese Market Culture, 2nd Edition

The Japan Times

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Books by Fields, George