Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions. This fully revised and updated edition of Feltenstein's acclaimed guide features: <ul>
<li>Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and more </li>
<li>An encyclopedia format designed for ready reference </li>
<li>A different idea on each page--and how to make it happen </li>
</ul>

401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition

Business & Money

Feltenstein,Tom

Marketing & Sales

McGraw=Hill

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! 
A few years back, marketing super-guru Tom Feltenstein in

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics geared to winning big in hospitality and foodservice. Includes a wealth of case studies, authoritative articles, a comprehensive glossary of marketing terms plus a complete set of forms to duplicate and use in your business.

Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood

Industries

wiley

So you've got the career, the spouse, the kids, the pet, cars, the house, the vacations, the clothes. Trouble is, you're so frantic, frazzled, and overwhelmed you don't have time to enjoy any of it. Feltenstein makes the connection between knowing and doing the right things to lead to a balanced and meaningful life.

Uncommon Wisdom: Achieve a Joyful Life and Your Financial Dreams

Management & Leadership

UNKNO

50 Proven Ways to Build More Profitable Menus: Tested Ideas From the Leading Speakers &amp; Consultants in the Hospitality Industry Edited by William R. Marvin (Hospitality Masters Series)

50 Proven Ways to Build More Profitable Menus

Clarke, Susan

Marvin, BILL

Cohen, Barry

Good, Peter

Marshall, Phyllis Ann

Yudd, Ron

Miick, Rudy

Main, Bill

Laube, Jim

Cutson, Howard

Boileau, Gloria

Hospitality Masters Press

The legendary marketing guru and humanist who helped shape McDonald’s revolutionary marketing strategies, shares his secrets in business and life. The nation’s largest companies and foremost business leaders have paid millions for his knowledge. Now, through UNCOMMON WISDOM, these timeless teachings for living a full, joyful life with financial prosperity become available to you. 
"Why in the world would you want to read another ‘how to be rich and happy’ book?" 
You'll find ways to enhance your life, deepen your personal relationships, become more effective in business and create peace and balance regardless of the external environment! 
Tom has completely revised and expanded the book with over 150 new pages filled with wit, passion, humor and wisdom so that we can all take a load off for the rest of our lives. 
You’ll laugh, you’ll cry, and through it all – you’ll find ways to transform your life.

Uncommon Wisdom: Live a Joyful Life with Financial Success

Personal Finance

Tom Feltenstein Enterprises Inc

How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms?
As leaders, we know that change is a fact of life and we need to learn to manage it before it manages us. A tall order? Not when you have the wisdom of two business icons, Mac Anderson and Tom Feltenstein, to show the way. This easy-to-use book will help you and your team stop conducting business as usual.
Change is the key that unlocks the doors to growth and excitement in any organization. More importantly, without it...your competition will pass you by.
You don't have a choice about change, but you do have a choice about how you and your team react to it.
Don't wait another minute to inspire, motivate, and encourage your team to move forward and embrace change. 
Lead the way. You go first.

Change is Good...You Go First: 21 Ways to Inspire Change

Anderson, Mac

Simple Truths

How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms?
In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change ― from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it.
Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.

Change is Good...You Go First: 21 Ways to Inspire Change (Ignite Reads)

The Death of Mass Marketing If you're trying to attract business beyond a 10-minute drive of your enterprise-STOP. It's a waste of time, money and the chance for much bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing in The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing. Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Kay Kroc, that "it's all local," makes a powerful argument for focusing on your own backyard. He describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back is claim. It's a revolutionary concept today, but it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks and even Wal-Mart. Feltenstein brings it alive in this instructive guidebook essential for any business that depends on generating sales.

The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing

Morgan James Pub

In his Encyclopedia of 401 Proven Killer Promotional Tactics, Tom Feltenstein has condensed a veritable lifetime of expertise and presented it in digestible and, more important, executable action plans. Ideas, after all, are just ideas until they're brought to life within the four walls of your operation. 
It's in this spirit - big returns on a budget - that Tom's Encyclopedia aims to equip you, engage you, and absolutely energize you in cultivating a loyal customer base.

Tom Feltenstein's Encyclopedia of 401 Proven Killer Promotional Tactics

Reference

Encyclopedias & Subject Guides

Pencom Press

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Books by Feltenstein,Tom