Business Marketing: Connecting Strategy, Relationships, and Learning

<p>"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.</p>

Business & Money

F. Robert Dwyer

Marketing & Sales

McGraw=Hill

See the best price to sell, buy, or rent books by F. Robert Dwyer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by F. Robert Dwyer

See the best price to sell, buy, or rent books by F. Robert Dwyer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business Marketing: Connecting Strategy, Relationships, and Learning