A comprehensive guide to the strategy, implementation and practice of Internet Marketing.

Internet Marketing: Strategy, Implementation And Practice

Business & Money

CHAFFEY, Dave

Ellis-Chadwick, Fiona

Mayer, Richard

Johnston, Kevin

Marketing & Sales

Pearson College Div

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Internet Marketing: Strategy, Implementation and Practice

Pearson

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practiceprovides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. 
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

Digital Marketing: Strategy, Implementation and Practice

Pearson/Education

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

Digital Marketing (6th Edition)

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Digital Marketing

Industries

Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.\nDigital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. 
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. 
This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. 
Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. 
Pearson, the world's learning company.

The ninth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change. Find out:- The crucial role that retail plays in promoting the economic and social health of towns and cities.- How Maltesers won the Channel 4 TV competition championing diversity and disability.- How companies are using social media influencers to promote their brands.- How data analytics and artificial intelligence are refocusing Harley Davidson’s marketing strategy.- How Manchester City FC is innovating in high-tech marketing and co-creation. Key Features:- A brand-new chapter on Digital Marketing, and a focus on technology throughout the text.- A structure that focuses on the importance of Customer Value.- Fully updated to reflect the latest technologies and digital developments.- New and updated Marketing in Action boxes and Mini Cases, focusing on European and Globalcompanies including Amazon, Pandora, Zara and IKEA.- 44 new and updated end-of-chapter cases provide insights across a range of businessesincluding high street fashion stores and supermarkets (Burberry, Nordstrom, Coop Danmark,H&amp;M), Airlines and services (EasyJet, Starbucks) and high-tech operations (Apple, eSports,Toyota), as well as important developments, such as place marketing and social media influencers.- Fully updated and streamlined pedagogy, including refocused recommended readings at the endof each chapter, encouraging expanded knowledge.

Principles and Practice of Marketing 9/e

Jobber,David

McGraw-Hill Education / Europe, Middle East & Africa

Retail Marketing

The Open University

See the best price to sell, buy, or rent books by Ellis-Chadwick, Fiona. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ellis-Chadwick, Fiona

See the best price to sell, buy, or rent books by Ellis-Chadwick, Fiona. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Internet Marketing: Strategy, Implementation And Practice

Internet Marketing: Strategy, Implementation and Practice

Digital Marketing: Strategy, Implementation and Practice

Digital Marketing (6th Edition)

Digital Marketing

Digital Marketing

Principles and Practice of Marketing 9/e

Retail Marketing