Marketing

Business & Money

Waller, David

Elliott, Greg

Rundle-Thiele, Sharyn

Marketing & Sales

wiley

Marketing (Aus) 2e iStudy V1

Management & Leadership

Marketing 3rd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ?ground-up? Introductory Marketing text ever released in the local market. Building on the strengths of the previous two editions, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing, including detailed coverage of digital marketing initiatives, as well as more traditional methods. It is an essential guide to best practice. Marketing 3rd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ?ground-up? Introductory Marketing text ever released in the local market. Building on the strengths of the previous two editions, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing, including detailed coverage of digital marketing initiatives, as well as more traditional methods. It is an essential guide to best practice.

Marketing (Au) 3E+istudy Version 3 Registration Card

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1 st edition of this text was the most successful ground-up′ Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. The iStudy contains interactive modules and local videos to enhance your understanding of key concepts. Each interactive module contains a summarised version of the textbook with the inclusion of audio voiceover and interactive activities designed to test your knowledge and assist your learning.

Marketing (AU)+Istudy Version 2 Registration Card (Open University: Modern Art - Practices & Debates)

John Wiley&Sons, Inc.

Marketing 3rd edition, is the ideal text for theundergraduate Introductory Marketing course in the Asia-Pacificregion. Significantly, it is an original work rather than being anadaptation of a US text. The 1st edition of this text was the mostsuccessful ‘ground-up’ Introductory Marketing text everreleased in the local market. Building on the strengths of the previous two editions, thetext and its extensive accompanying digital resources are designedto engage students in the study of marketing. A diverse range oforganisations, goods and services from Australia, New Zealand andthe Asian region are featured to illustrate key concepts, coupledwith detailed coverage of the latest marketing theory, research andthinking. This text provides a thorough analysis of contemporarymarketing, including detailed coverage of digital marketinginitiatives, as well as more traditional methods. It is anessential guide to best practice.

Marketing, 6th Edition

Hatton-Jones, Siobhan

Jeans, Pete

Joshua Anandappa, Stephanie

Campbell, Pauline

Bentrott, Edward

Marketing 2nd Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. Marketing, 2nd Edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. This Wiley text also comes with iStudy - an interactive study aid. The Marketing, 2nd Edition iStudy has a number of local videos and interactive modules that include activities to test your knowledge and aid in your understanding of the text. Best of all, iStudy is available on a range of operating systems which means you can use it anytime, anywhere.

David Waller

Sharyn Rundle-Thiele

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