This workbook offers the reader a simple, step-by-step guide to writing an appropriate, strategic, promotional plan. It presents a practical framework that allows the Advertising student to incorporate theory with application and imagination when embarking upon their own promotional plan assignment. A promotional plan provides the framework for organisations to communicate to their target audience in a creative and effective way during the campaign period. Therefore, the workbook will guide students through the procedures of planning, developing and implementing a promotional campaign. There is an explanation of what is expected in each section of the promotional plan, workspace to begin writing any creative ideas, plus an example of a promotional plan based on Mountain Bike Mania's introduction of their new bike, Pegasus.

Mountain Bike Mania: The Promotional Plan

Business & Money

David Waller

Management & Leadership

McGraw=Hill

Magnificent Mrs Tennant

Biographies & Memoirs

Community & Culture

Yale University Press

Edexcel GCSE (9-1) Computer Science Kindle edition (Edexcel GCSE Computer Science 2016)

Ann Weidmann

Alex Hadwen-Bennett

Jason Welch

Chris Charles

Shaun Whorton

Pearson/Education

Revise OCR GCSE 9-1 Computer Science Revision Workbook

Revise OCR GCSE 9 1 Computer Science Rev

PEARSON SCHOOLS

Revise Edexcel Edexcel GCSE ICT Revision Workbook

Revise Edexcel: Edexcel GCSE ICT Revision Workbook

Education & Teaching

Studying & Workbooks

Edexcel Limited

Marketing 2nd Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. Marketing, 2nd Edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. This Wiley text also comes with iStudy - an interactive study aid. The Marketing, 2nd Edition iStudy has a number of local videos and interactive modules that include activities to test your knowledge and aid in your understanding of the text. Best of all, iStudy is available on a range of operating systems which means you can use it anytime, anywhere.

Marketing

Elliott, Greg

Sharyn Rundle-Thiele

wiley

It’s a game you’re already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited. Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

The Reputation Game: The Art of Changing How People See You

Rupert Younger

Oneworld Publications

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Books by David Waller