In today's business climate, where speed-to-market is paramount and there's no margin for error, companies who fail to excel at new products stand no chance of survival. Companies who live and die by their products need better tools for linking product development to strategy to ensure that resources are deployed efficiently from idea to launch across the full range of products.In Portfolio Management for New Products , the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio—investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&amp;D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise. Portfolio Management for New Products , is an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings those products to market. This book clarifies the decision-making process, demystifies R&amp;D, and puts corporations on track to understanding and developing the strategies necessary to succeed in the highly competitive and volatile world of product development.

Portfolio Management For New Products

Business & Money

Cooper, Robert G.

Edgett, Scott J.

Kleinschmidt, Elko J.

Management & Leadership

Basic Books

Some companies are beating the odds and are winning more often than losing at service development. What separates the winners from the losers? In Product Development for the Service Sector, Cooper and Edgett offer compelling research confirming the specific practices that truly drive performance at both the business unit level and at the project level. They delve into the three cornerstones of new product performance: Strategy, Resource Allocation and Idea-to-Launch Process and offer practices, processes and illustrations to ensure all are in excellent working order. Ask anyone who works in the service industry and she/he will tell you that developing a new service is far more difficult than developing a tangible new product. Why is this? What makes developing a new offering in a service environment more challenging than developing a new product? Over the years, four main characteristics peculiar to services have been identified, and their impact on service development has been studied: Intangibility, Inseparability, Heterogeneity and Perishability. In Product Development for the Service Sector, Cooper and Edgett apply their pioneering approaches to the unique issues, challenges and opportunities facing service companies. They tailor the world's most trusted and widely implemented development process, Stage-Gate®, to the dynamics of the service industry and offer numerous real company illustrations along the way. 
<ul>
<li>Understand why new service development is critical to the future viability of service companies</li>
<li>Discover the critical drivers of successful service development</li>
<li>Learn how to develop and launch winning new services</li>
<li>Discover how to screen and pick the right projects</li>
<li>Learn how to define, design and implement a new service development process.</li>
</ul>
 Key Topics: <ul>
<li>Service Innovation Benchmarking Research Study Results </li>
<li>Best Practices in Service Development</li>
<li>The Tangibility-Intangibility Spectrum</li>
<li>How to conduct an effective Innovation Performance Evaluation </li>
<li>A Guide to a World-Class New Service Development Process</li>
<li>Tips and hints for making the development process work and avoiding common pitfalls</li>
<li>A step-by-step guide for each stage and gate in the Idea-To-Launch Process </li>
<li>Unique issues in the service industry that impact the Idea-To-Launch Process </li>
<li>Portfolio management and how it interacts with your Idea-To-Launch Process.</li>
</ul>

Product Development For The Service Sector: Lessons From Market Leaders

Marketing & Sales

Product Innovators win in the long run by optimizing their R&amp;D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&amp;D portfolios. Learn how to steer your company's R&amp;D investment to achieve a higher return. This ground breaking book is the result of years of pioneering research by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. It is full of practical examples from real companies combined with the authors' analysis of the various approaches. It illustrates the subtle but important differences between the traditional methods of portfolio management for investments and projects versus the new approaches for the complex world of new products. The Complete Guide to New Product Portfolio Management - Strategic, Operational and Tactical 
<ul>
<li>Learn how to maximize the value of your portfolio of new products </li>
<li>Discover the impact effective portfolio management has on new product performance</li>
<li>Learn how to balance a portfolio and align it with your new product strategy </li>
<li>Discover how to implement a world-class portfolio management process</li>
<li>Benefit from the numerous examples and samples of real company valuation models, charts and metrics. </li>
</ul>
 Key Topics: <ul>
<li>Why portfolio management is essential to product innovation success</li>
<li>The major challenges associated with portfolio management</li>
<li>Requirements for effective portfolio management</li>
<li>What top performing companies do to drive higher value portfolios</li>
<li>Strategic, operational and tactical methods for managing your portfolio</li>
<li>The critical link between the portfolio and businesses strategy</li>
<li>Valuation and scoring methods, best practice charts and decision guides</li>
<li>Strategic allocation of resources</li>
<li>Making portfolio management work for your organization. </li>
</ul>

Portfolio Management For New Products: Second Edition

Economics

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a ‘how to’ book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to ‘feed’ your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel

Product Development Institute Inc.

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it’s about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Lean, Rapid and Profitable New Product Development

BookSurge

Stellar new product development is no accident – it is the result of a disciplined, systematic approach based on best practices. This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch process, improving project selection with portfolio management and developing a product innovation and technology strategy. Over the years, research has yielded insights into the secrets of success and best practices in product innovation. This selection of carefully chosen readings and articles strategically focuses on the four points of performance that drive a business’s new product success, illustrated in the Innovation Diamond™: Product Innovation and Technology Strategy, Portfolio Management, Stage-Gate Idea-to-Launch system, Climate, Culture and Leadership. For more information, visit: www.stage-gate.com

Successful Product Innovation: A Collection of Our Best

Product Development Institute

Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company’s product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, visit: www.stage-gate.com

Product Innovation and Technology Strategy

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