<p>Companies are experiencing a shortage of game-changing ideas that drive growth. This is a ‘how to’ book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to ‘feed’ your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com</p>

Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel

Business & Money

Cooper, Robert G.

Edgett, Scott J.

Management & Leadership

Product Development Institute Inc.

See the best price to sell, buy or rent books by the Product Development Institute Inc. publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Product Development Institute Inc.

See the best price to sell, buy or rent books by the Product Development Institute Inc. publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel