Product Innovation and Technology Strategy
Description:
Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company’s product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, visit: www.stage-gate.com
Best prices to buy, sell, or rent ISBN 9781439252246
Frequently Asked Questions about Product Innovation and Technology Strategy
The price for the book starts from $6.70 on Amazon and is available from 21 sellers at the moment.
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The Product Innovation and Technology Strategy book is in very low demand now as the rank for the book is 2,633,347 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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