How to Write Sales Letters That Sell

A direct mail piece can have extraordinary positive results for a business, or be a waste of money. Time spent learning to write letters that [Italics] sell might be one of the best business investments that it is possible to make. Drayton Bird, an acknowledged expert on writing sales letters, takes the reader through the necessary stages from planning, through gathering information about the product and the target reader, incorporating the right ingredients and structure, to the way to end, the tone to adopt and how to close, as well as how to deal with the "guts" of the letter itself.Examples of good and bad sales letters are included throughout to illustrate the points made in the text, and there are sections dealing with how the letter should look, length, tips on how to make the letter more effective, when to use headings, color, texture and more.

drayton-bird

Literature & Fiction

Kogan Page.

As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.

Commonsense Direct Marketing

Business & Money

Marketing & Sales

In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to:
- Get and keep customers
- Create sales packages and offers that sell
- Select the right products and services for a direct marketing campaign
- Track and evaluate results
In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.

Commonsense direct marketing

McGraw/Hill Contemporary

Printed Shop

Kogan Page, Ltd.

How To Write Sales Letters That Sell-Kogan Page-Drayton Bird-2004-EDN-2

How to Write Sales Letters That Sell 2nd/ed

See the best price to sell, buy, or rent books by drayton-bird. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by drayton-bird

See the best price to sell, buy, or rent books by drayton-bird. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Write Sales Letters That Sell

Commonsense Direct Marketing

Commonsense direct marketing

Commonsense Direct Marketing

Commonsense Direct Marketing

How to Write Sales Letters That Sell 2nd/ed