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The Dynamics of Mass Communication: Media in the Digital Age with Media World CD-ROM and PowerWeb

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The Dynamics of Mass Communication: Media in the Digital Age with Media World CD-ROM and PowerWeb image
ISBN-10:

0072488964

ISBN-13:

9780072488968

Author(s): Dominick,Joseph R
Edition: 7
Released: Jun 27, 2001
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Format: Paperback, 0 pages
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Description:

The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.

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