Basic Issues in Mass Communication: A Debate

Health, Fitness & Dieting

Dennis, Everette E.

Psychology & Counseling

Prentice Hall College Div.

Written by two of the field’s most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

Understanding Media in the Digital Age

Computers & Technology

DeFleur, Melvin L.

Networking & Cloud Computing

Pearson

Ultimately, finding the best and most appropriate business school requires more than following trends and assessing rankings. Dennis and Smith offer an approach that is designed to help prospective MBA students cast their nets widely, thinking more expansively, creatively, and strategically, with both short- and long-term implications in mind. Discussing the pros and cons of a formal business education (in the context of evolving attitudes toward management and the role of the MBA in developing successful leaders), the authors help readers identify their underlying motivations for pursuing an MBA, learn how to read between the lines of the popular rankings, and utilize the concept of return on investment (ROI) to evaluate programs on the basis of their contribution to long-term professional and personal goals. At a time when one-fourth of all master's degrees conferred are in business, Finding the Best Business School for You offers practical insights for making wise decisions and getting the most out of the MBA experience.
The truth is that, in response to changes in the global business environment, many schools are redesigning their curricula, forging closer ties with businesses, and giving students more freedom to customize their degrees. Some of the most innovative programs are being designed at public universities and other institutions out of the spotlight.

Finding the Best Business School for You: Looking Past the Rankings

Business & Money

Smith, Sharon P.

Education & Reference

Praeger

There's lots of debate about the role of the media. Now you can read the best presentations from each side and decide for yourself. MEDIA DEBATES: GREAT ISSUES FOR THE DIGITAL AGE sets up experts to debate the pro or the con side of twenty issues that are central to today's media. You'll not only learn more about the media, you'll also discover your own opinion along the way.

Media Debates: Great Issues for the Digital Age (with InfoTrac)

Merrill, John C.

Humor & Entertainment

Cengage Learning'

Early textbook style informational book about reporting processes and practices.

Reporting Processes and Practices

Wadsworth Pub. Co.

These renowned scholars present 19 issues specific to the interplay of media and society and debate them in this text. After a thoughtful introduction to the issue in that chapter, each author takes a pro or con position to debate the contested topic. Dennis and Merrill provide a context for students to think critically about key media topics and their impact on society by providing a balanced range of timeless and current issues in this unique format.

Industries

Wadsworth Publishing

Media Debates: Issues in Mass Communications

How have the media come to be organised the way they are? How do the media actually function? How does the flow of information from the media to audiences affect people, both individuals and collectively? Two prominent researchers in the field of mass communication explore these questions and much more in their successful text, which remains the most comprehensive resource available on the history and development of the different media. This important revision has undergone extensive updating and now incorporates - a 4 colour layout - decreased page count - updated research and data - an increased emphasis on the diversity within the industry The hallmark of Understanding Mass Communication through its editions has been its comprehensive coverage and authoritative use of research and this new seventh edition will contribute significantly to the retention of that hallmark.

Understanding Mass Communication: A Liberal Arts Perspective

Politics & Social Sciences

Social Sciences

Houghton Mifflin College Div.

The media society: Evidence about mass communication in America

W.C. Brown Co

While there is nearly universal agreement that the media play a vital and defining role in democracy everywhere it exists, ironically they are often unpopular. However, the media in a democratic system must be credible and reliable lest they lose their influence and authority. It is usually acknowledged that democracy almost never flourishes without an effective, independent media. The contributors to Media and Democracy discuss these issues with the clear recognition that generalizing about the media is often perilous. In the opening section of this volume, "Definitive Questions," chapters by Leo Bogart and Denis McQuail explore the contemporary relationship between media and democracy and its implications for the future. The next section, "Media and the Dynamics of Democracy Around the World," opens with contributions from Vaclav Havel and Boutros Boutros-Ghali, former secretary-general of the United Nations. They are joined by authors who examine the relationship between media and democracy in specific locations around the world. The third part, "Journalism as a Democratic Discipline," explores the demands that democracy makes on journalists in chapters by Robert MacNeil, Brian Mulroney, and Margaret T. Gordon. In the final"section, "Democracy and New Media," Lawrence K. Grossman, Sara B. Ivry, and Andrew C. Gordon consider the implications for democracy of new media technologies. Christopher Dornan concludes the book with a review essay examining recent books on media and democracy. Ideally, democracy and media coexist and support each other through a process of negotiation hopefully aimed at developing a consensus about the public interest. Media and Democracy is an intriguing examination of these two important ingredients to American society. It will be of value to political scientists, communications scholars, media specialists, and sociologists.

Media and Democracy (Media Studies Series)

Snyder, Robert W.

Philosophy

Routledge

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Books by Dennis, Everette E.