Sociology: Human Society

Politics & Social Sciences

D'Antonio, William V.

DeFleur, Melvin L.

Defleur, Lois B.

Social Sciences

Random House, Inc.

Mass Communication Theories: Explaining Origins, Processes, and Effects

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Health, Fitness & Dieting

DeFleur, Margaret H.

Psychology & Counseling

Routledge

Written by two of the field’s most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

Understanding Media in the Digital Age

Computers & Technology

Dennis, Everette E.

Networking & Cloud Computing

Pearson

Mass Communication Theories

The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. 
Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. 
This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

Understanding mass communication

Houghton/Mifflin

How have the media come to be organised the way they are? How do the media actually function? How does the flow of information from the media to audiences affect people, both individuals and collectively? Two prominent researchers in the field of mass communication explore these questions and much more in their successful text, which remains the most comprehensive resource available on the history and development of the different media. This important revision has undergone extensive updating and now incorporates - a 4 colour layout - decreased page count - updated research and data - an increased emphasis on the diversity within the industry The hallmark of Understanding Mass Communication through its editions has been its comprehensive coverage and authoritative use of research and this new seventh edition will contribute significantly to the retention of that hallmark.

Understanding mass communication: A liberal arts perspective

Reference

Writing, Research & Publishing Guides

The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework from which to draw connections to the rest of their courses.An emphasis on diversity within the industry includes such topics as ethnicity and language usage across the media.Up-to-date coverage of the impact of technology on the media corresponds with the New Media Internet Sites found in the text's Appendix and web site.Media Leaders inserts feature interviews with key media executives who provide insider views of their fields and assess the future of their industries.

Mass Communication

Houghton Mifflin College Div.

Understanding Mass Communication: A Liberal Arts Perspecitve

Plax, Timothy G.

Kearney,Patricia

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

Theories of Mass Communication

Longman Publishing Group

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Books by DeFleur, Melvin L.