Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

Marketing the e-Business (Routledge eBusiness)

Business & Money

Harris, Lisa

Dennis, Charles

Marketing & Sales

Routledge

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:  Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

e-Retailing (Routledge e-Business)

Pantano, Eleonora

Nguyen, Bang

Gerlach, Sabine

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: <ul>
<li>Ipod</li> <li>Nike</li> <li>Amazon</li> <li>e-Bay</li> <li>McDonald's</li> <li>Nokia.</li>
</ul>
With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

e-Retailing

Industries

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: Mobile marketing Social networking and blogging E-segmentation Customer relationship marketing online Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.

Given the Evidence

In Given the Crime, a "wise-cracking, fast-paced thriller" (Toronto Star), intrepid Manhattan Assistant D.A. Susan Given took on the Mob -- and wound up in a bloody gun battle. Now, in an electrifying new novel, she faces a drug gang, a serial killer, and a former presidential adviser up to his silver-haired scalp in scandal....  As head of the Asset Forfeiture Unit in the New York County District Attorney's office, Susan Given squeezes crime kingpins where it hurts most: in their bank accounts. A single mom with an Upper East Side address, she's more than a match for the city's most wanted. But the job takes its toll, and lately Susan has lost her edge. Recurring nightmares, missed appointments...she's a woman on the verge, and seriously in need of a vacation. Good-bye East River...hello West Indies.  Yet even in the Caribbean, Susan's motto -- "crime never sleeps" -- is proven once again as she witnesses a murder and earns first place on a drug lord's hit list. Things couldn't get any crazier. Not, that is, until she returns to New York -- and to the D.A.'s office.  Her assignment: to prosecute one of the most powerful men ever to walk the halls of the White House. At the same time she has to deal with her TV-shrink ex-husband, who's threatening to take custody of their two daughters and using his TV airtime to egg on a serial killer. Then there's that drug lord, in hot pursuit. All in all, given the evidence, Susan may soon look back fondly on the days when all she had to worry about was a nervous breakdown.  A winning combination of grim reality and rueful humor, clever plotting and gripping suspense, Given the Evidence gives us crime fiction at its best.

Given The Evidence

Mystery, Thriller & Suspense

Barrett, Margaret

Mystery

Pocket

By 1938 the movie industry in Los Angles was so dominated by British talent that the collective group came to be known as the Hollywood Raj (a nod to Great Britain's colonization of India). With Beverly Hills and the environs populated by the likes of Ronald Colman, Herbert Marshall, C. Aubrey Smith, Cedric Hardwicke, and a younger generation represented by Cary Grant, Errol Flynn and David Niven, Sir Osmond Radford found himself adrift. The 50-year-old theatrical knight and former Great War flying ace had once been a successful matinee idol both in London and on Broadway. But his film career had never taken off, and his sole employment, albeit lucrative, was hosting a weekly radio show called "My Favorite Story." He yearns to play Sherlock Holmes - a role he toured in for years on stage - in the forthcoming Twentieth Century Fox production. He feels it will be the role of a lifetime.
 Little does Radford realize that "the role of a lifetime" is about to be presented to him by the British Secret Service. His former comrade-in-arms, Richard Ives-Curtis, recruits/blackmails him into service for "the Greater Good" to become Britain's eyes and ears in the film colony. With America pledged to remaining neutral in the impending European conflict, Los Angeles is becoming a hotbed for Nazi sympathizers and spies for Germany, Japan and Italy. Ives-Curtis orders Radford to ferret out abnd make regular reports on any suspect espionage activities.
 Radford's new career as a spy is complicated by his colorful domestic life. His wife, Hyacinth, is a successful interior decorator whose clientele include moguls and movie stars. His oldest daughter, Flavia, is a flamboyant bi-sexual, who campaigns day and night for the role of Scarlett O'Hara in "Gone with the Wind." His middle child, Alec, is an avowed Nazi sympathizer, who embarks on an affair with "Hitler's honey," Leni Riefenstahl. His youngest daughter, Julia, has become pregnant by a married man, whom she appeared with in a Broadway flop. His brother, Jasper, is a total bounder, who becomes a drug dealer and incurs the wrath of mobsters Bugsy Siegel and Mickey Cohen.
 In addition to these real-life gangsters, the novel features appearances by other luminaries like Marlene Dietrich, Leslie Howard, David Niven, Errol Flynn, Samuel Goldwyn, and Orson Welles.

Hollywood Raj: The Radford Saga

Foo Dog Films

Balm of Angels

Marketing the E-Business

Internet Retailing and Future Perspectives

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include:  Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors.   With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

See the best price to sell, buy, or rent books by Dennis, Charles. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dennis, Charles

See the best price to sell, buy, or rent books by Dennis, Charles. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing the e-Business (Routledge eBusiness)

Marketing the e-Business (Routledge eBusiness)

e-Retailing (Routledge e-Business)

e-Retailing

Marketing the e-Business (Routledge eBusiness)

Given The Evidence

Hollywood Raj: The Radford Saga

Balm of Angels

Marketing the E-Business

Internet Retailing and Future Perspectives