e-Retailing
Description:
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.
This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:
- Ipod
- Nike
- Amazon
- e-Bay
- McDonald's
- Nokia.
With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Best prices to buy, sell, or rent ISBN 9780415311427
Frequently Asked Questions about e-Retailing
The price for the book starts from $7.19 on Amazon and is available from 4 sellers at the moment.
If you’re interested in selling back the e-Retailing book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the e-Retailing book, the best buyback offer comes from and is $ for the book in good condition.
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