Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." &amp;;Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" &amp;;Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&amp;L." &amp;;Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." &amp;;CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&amp;L&amp;;oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." &amp;;Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." &amp;;David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." &amp;;Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" &amp;;Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company

The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Business & Money

Davis, Scott M.

Marketing & Sales

Jossey-Bass

***** NO LONGER AVAILABLE *****\nWhat happens when twenty-one year old, Scott Davis, breaks up with his highschool sweetheart, slips into suicidal depression, and then unwittingly doses himself with upward to 500 hits of LSD? You get LSDerailed, a book that achieves what few books before it have been able to achieve. Taking the reader to the unique place where fantasy and reality become one, the author sews together a masterful patchwork of mind bending tales that make for an absolute must read! Not only does Davis keep the pages turning, he also provides a wealth of scientific, as well as first hand knowledge into the limitless corridors of the human psyche. As terror turns to triumph, he provides us with invaluable insight, not only into what the human mind is capable of enduring, but also into the ingredients that make overcoming the odds possible. Truly, the world is a better place having added LSDerailed to her library.

LSDerailed

Self-Help

Purpose In The Pain Publishing

A true story of identical twin brothers, each fighting similar physical and emotional battles. One would lose his life; the other would nearly self-destruct.The day I watched my identical twin brother die before my eyes, I experienced a loss that was devastating and without comparison. With his passing, I lost much more than a best friend, a confidante, and a brother; I lost a human mirror, a reflection into which I had always been able to look and from which I could gain strength. When Jonathan died, that once-radiant mirror turned black as stone. I could no longer see myself as I did before, let alone see myself living without him. His disease had claimed me, too.Wracked with guilt that he, an aspiring medical student, couldn't save his brother and plagued with nagging questions about the twin he thought he knew, Scott Davis, M.D., turned to what he knew could cure all: a pill. And then another, and another, until even they couldn't numb the pain--the same kind of pains in the same places that his brother, Jonathan, experienced as he was dying. The phantom pains baffled medical experts, who tried surgery and morphine to no avail. When Dr. Davis began writing prescriptions for himself, it was only a matter of time before he was discovered and his world came crashing down. Ironically, it was his brother's words--in a stack of hidden poems stashed away--that showed Scott the way back to the life he knew and the brother he hadn't.Living Jonathan's Life is a riveting, heartfelt tapestry of brotherly love and bonds, of family ties and self-renewal, that will strike a chord with anyone who has loved and lost.

Living Jonathan's Life: A Doctor's Descent into Darkness and Addiction

Biographies & Memoirs

Professionals & Academics

Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability. Drawing from methods developed in his highly successful consulting and training programs, Scott Davis provides a thorough grounding in brand strategy. He presents tested ways to assess the value of your brand, maximize its potential, and use it to better develop, sell, price, and market your products and services. His hands-on guide also includes extensive case studies and worksheets to help your company capitalize on the most under-leveraged--and the most powerful--asset it owns.

Brand Asset Management

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Dunn, Michael

Management & Leadership

Jossey-Bass Inc Pub

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson &amp; Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Brand Asset Management: Driving Profitable Growth Through Your Brands

Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism. Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.

Making the Healthcare Shift: The Transformation to Consumer-Centricity

Gourdji, Jeff

Industries

Morgan James Publishing

LSDerailed: Crashing Into the Occult; Train Wreck Turned Testimony

Leaders & Notable People

See the best price to sell, buy, or rent books by Davis, Scott M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Davis, Scott M.

See the best price to sell, buy, or rent books by Davis, Scott M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders

LSDerailed

Living Jonathan's Life: A Doctor's Descent into Darkness and Addiction

Brand Asset Management

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Brand Asset Management: Driving Profitable Growth Through Your Brands

Making the Healthcare Shift: The Transformation to Consumer-Centricity

Making the Healthcare Shift: The Transformation to Consumer-Centricity

LSDerailed: Crashing Into the Occult; Train Wreck Turned Testimony