Brand Asset Management: Driving Profitable Growth Through Your Brands
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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Best prices to buy, sell, or rent ISBN 9780787963941
Frequently Asked Questions about Brand Asset Management: Driving Profitable Growth Through Your Brands
The price for the book starts from $7.29 on Amazon and is available from 22 sellers at the moment.
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The Brand Asset Management: Driving Profitable Growth Through Your Brands book is in very low demand now as the rank for the book is 5,018,674 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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