<p>Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing.</p>

Marketing in a Week

Business & Money

Davies, Eric

Davies, Barrie

Marketing & Sales

Hodder&Stoughton

Plotting a coup

B.J.P. Investments

Converting Old Buildings Into New Homes

Residential property prices have risen dramatically over the years, yet there are thousands of dilapidated and unused buildings which can present a much cheaper way of acquiring a home. In this new paperback edition for 2010, every aspect of converting types of redundant property is examined, including surveys, legislation and regulations, planning applications, professional help and advice, finance, budgeting, and insurance. The study also discusses evaluation and preparation of plans, briefing of professional consultants, design and location of various living spaces, external features, lighting, heating, ventilation, mains services, energy conservation, and acoustics. Guiding the reader through details such as tenders, contracts, specifications, and quotations, this guide also assists in choosing builders, timetables, and on-site operations. A number of case studies which demonstrate what can be achieved with different types of property are also included.

Converting Old Buildings into New Homes

Begg, Nigel

Real Estate

The Crowood Press

<p>Residential property prices have risen dramatically over the years, yet there are thousands of dilapidated and unused buildings which can present a much cheaper way of acquiring a home. This book examines every aspect of converting types of redundant property including surveys, legislation and regulations, professional help and advice, and budgeting and insurance. It also discusses design and location of various living spaces; external features; lighting, heating, ventilation, energy conservation, and acoustics; and it guides the reader through contracts, quotations, planning the project, timetables, and on-site operations. It includes a number of case studies which demonstrate what can be achieved with different types of property.</p>

Arts & Photography

Architecture

Crowood Press

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