Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing.

Marketing in a Week

Business & Money

Davies, Eric

Davies, Barrie

Marketing & Sales

Hodder&Stoughton

The ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing. Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself Successful Marketing in a Week

By the end of this book you will have a marketing plan ready to implement and track - Set your goals - Understand your customers - Explore the competitive environment - Generate innovative ideas - Set up systems to track your success Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone with a product or service to market Where will this book take you? * You will have a fully fledged business plan ready to implement and track How does it work? * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time, at your own pace What else do you get? * Access to free online videos and printable resources Why Teach YourselfÂ®? * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals

The Marketing Planning Coach (Teach Yourself)

Teach Yourself

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Marketing in 4 Weeks: The Complete Guide to Success: Teach Yourself

Teach Yourself Books

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.Each of the seven chapters in Marketing In A Week covers a different aspect:- Sunday: What is marketing?- Monday: Marketing and the customer- Tuesday: Marketing information and marketing research- Wednesday: Strategic marketing- Thursday: The marketing mix - product and price- Friday: The marketing mix - place- Saturday: The marketing mix - promotion

Successful Marketing in a Week: Teach Yourself

THE ULTIMATE MARKETING &amp; PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations (Ultimate Book)

If you want to be the best, you have to have the right skillset. From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises. This is your complete MBA course. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

The Ultimate MBA Book: Get the Edge in Business; Master Strategy, Marketing, and Finance; Enjoy a Business School Education in a Book (Ultimate Book)

Berry, Stephen

Finn, Alan

Management & Leadership

Book by Jacobs, Neil, Morris, Anne, Woodfield, Julie, Davies, Eric, McKnight, Cliff

Planning Document Access: Options and Opportunities

Politics & Social Sciences

Morris, Anne

McKnight, Cliff

Jacobs, Neil

Woodfield, Julie

Social Sciences

K G Saur Verlag Gmbh & Co

Based on the findings of the four-year FIDDO (Focused Investigation of Document Delivery Options) project, a study within the eLib Programme in the UK. The FIDDO team worked with library managers and end-users to develop an understanding of the issues involved with the options, methods and management of document delivery and provide recommendations. This title, as the name suggests also brings together literature on document access. The findings of Planning Document Access: Options and Opportunities, present objective and reliable data to inform the LIS community and aid their decision making for document delivery services.

Planning Document Access: Options and Opportunities. Based on the Findings of the eLib Research Project FIDDO

Reference

Walter de Gruyter

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Books by Davies, Eric