<p>This bundle comes with the loose-leaf books AND Connect Access Code card. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect and SmartBook 2.0.</p>

GEN COMBO: LOOSE LEAF ESSENTIALS OF MARKETING RESEARCH with CONNECT ACCESS CODE CARD, 6th edition

Joseph Hair

David Ortinau

Dana E. Harrison

McGraw-Hill Higher Ed.

Connect Access Code Card for Essentials of Marketing Research, 6th edition

<p>The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Todays undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. This book covers both in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques.</p>

Essentials of Marketing Analytics: 2024 Release ISE

See the best price to sell, buy, or rent books by Dana E. Harrison. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dana E. Harrison

See the best price to sell, buy, or rent books by Dana E. Harrison. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

GEN COMBO: LOOSE LEAF ESSENTIALS OF MARKETING RESEARCH with CONNECT ACCESS CODE CARD, 6th edition

Connect Access Code Card for Essentials of Marketing Research, 6th edition

Essentials of Marketing Analytics: 2024 Release ISE