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Chip Heath

Dan Heath

Random House Canada

Decisive: How to Make Better Choices in Life and Work

Decisive: How to make better choices in life and work

BOOKS ON TAPE]

Upstream: How to solve problems before they happen

Penguin (Transworld)

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Made to Stick: Why Some Ideas Survive and Others Die

Business & Money

Management & Leadership

Random House]

The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Simon&Schuster

The Power Of Moments

Reset

Was bleibt

Hanser Fachbuchverlag

Upstream - a busca para resolver os problemas antes que aparecam (Em Portugues do Brasil)

FisicalBook

This book is a simple exercise to easily be overlooked. but very powerful model of success! Exercises very simple and very complex. each man eager to progress. no matter what kind of industry. whether it is a leader or staff want to master the practice of the method. to seize the law practice to get things done better. Those who continue to struggle. human growth and development are successful precisely because they have been in constant practice. Exercise program under the guidance exercise power through a lot of place in the top athlete. full-time teachers. senior lawyers and experienced surgeon who is an instance. reasoned tell us the most important thing in life is how orchestrated changing experience. By reading exercise power. everyone will realize an everlasting truth ---- inevitable road to success is pave...

Practice Perfect:42 Rules for Getting Better at Getting Better (Chinese Edition)

Self-Help

Doug Lemov

Success

China Youth Press

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Books by Dan Heath