Effective Marketing: Creating and Keeping Customers (Marketing Management Series)

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Effective Marketing: Creating and Keeping Customers (Marketing Management Series) image
ISBN-10:

0314052569

ISBN-13:

9780314052568

Edition: 1
Released: Nov 03, 1994
Format: Paperback, 0 pages

Description:

This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.

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