Principles of Marketing, Eighth Canadian Edition, with MyMarketingLab (8th Edition)

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Principles of Marketing, Eighth Canadian Edition, with MyMarketingLab (8th Edition) image
ISBN-10:

013247395X

ISBN-13:

9780132473958

Edition: 8
Released: Feb 28, 2010
Format: Hardcover, 784 pages

Description:

Quality without Question

Principles of Marketing includes all of the right topics. Its breadth and depth of coverage is anchored by solid academic grounding, while continuing to be engaging and relevant. The latest concepts and practices that are of interest to today’s marketers have been included in this new edition keeping it fresh and timely.

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