Marketing Management, Thirteenth Canadian Edition (13th Edition)
0132063972
9780132063975
Description:
Kotler/Keller/Cunningham is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
Best prices to buy, sell, or rent ISBN 9780132063975
Related Books
- 1
- 2
- 3
- 4
- Marketing ManagementChernev, Alexander; KELLER, Kevin; Kotler,PhilipEdition:16ISBN-13:9780136708643
- MyMarketing Management Pass Code: Marketing ManagementKELLER, Kevin; Kotler,PhilipEdition:14ISBN-13:9780131394957
- Marketing ManagementKevin Lane Keller; Kevin Lane Keller, Philip KotlerEdition:0012-ISBN-13:9780132360623
- Marketing Management: Analysis, Planning, Implementation and ControlKotler,PhilipISBN-13:9780132703802
- Marketing ManagementChernev, Alexander; KELLER, Kevin; Kotler,PhilipEdition:16ISBN-13:9780136708643
- MyMarketing Management Pass Code: Marketing ManagementKELLER, Kevin; Kotler,PhilipEdition:14ISBN-13:9780131394957
Frequently Asked Questions about Marketing Management, Thirteenth Canadian Edition (13th Edition)
The price for the book starts from $18.99 on Amazon and is available from 3 sellers at the moment.
If you’re interested in selling back the Marketing Management, Thirteenth Canadian Edition (13th Edition) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing Management, Thirteenth Canadian Edition (13th Edition) book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.