This book contains a survey of the history of technology in America from 1700 to the present, and covers the history of inventions with discussions of the social, economic, and cultural impact of technology.

Technology and American Society: A History

History

Szostak, Rick

Cross, Gary S.

Americas

PRENTICE/HALL

From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill―and addiction. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch. New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health. Mechanically rolled cigarettes entered the market and quickly addicted millions. And many other packaged pleasures dulled or displaced natural and social delights. Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and more hygienic, varied, and nutritious food and drink. For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible. Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things.

Packaged Pleasures: How Technology and Marketing Revolutionized Desire

Business & Money

Proctor, Robert N.

Marketing & Sales

University of Chicago Press

Machines of Youth: America’s Car Obsession

For American teenagers, getting a driver’s license has long been a watershed moment, separating teens from their childish pasts as they accelerate toward the sweet, sweet freedom of their futures. With driver’s license in hand, teens are on the road to buying and driving(and maybe even crashing) their first car, a machine which is home to many a teenage ritual—being picked up for a first date, “parking” at a scenic overlook, or blasting the radio with a gaggle of friends in tow. So important is this car ride into adulthood that automobile culture has become a stand-in, a shortcut to what millions of Americans remember about their coming of age. Machines of Youth traces the rise, and more recently the fall, of car culture among American teens. In this book, Gary S. Cross details how an automobile obsession drove teen peer culture from the 1920s to the 1980s, seducing budding adults with privacy, freedom, mobility, and spontaneity. Cross shows how the automobile redefined relationships between parents and teenage children, becoming a rite of passage, producing new courtship rituals, and fueling the growth of numerous car subcultures. Yet for teenagers today the lure of the automobile as a transition to adulthood is in decline.Tinkerers are now sidelined by the advent of digital engine technology and premolded body construction, while the attention of teenagers has been captured by iPhones, video games, and other digital technology. And adults have become less tolerant of teens on the road, restricting both cruising and access to drivers’ licenses. Cars are certainly not going out of style, Cross acknowledges, but how upcoming generations use them may be changing. He finds that while vibrant enthusiasm for them lives on, cars may no longer be at the center of how American youth define themselves. But, for generations of Americans, the modern teen experience was inextricably linked to this particularly American icon.

Machines of Youth: America's Car Obsession

A Social History of Leisure Since 1600

Historical Study & Educational Resources

Venture Pub

Freak Show Legacies: How the Cute, Camp and Creepy Shaped Modern Popular Culture

Society has long been fascinated with the freakish, shocking and strange. In this book Gary Cross shows how freakish elements have been embedded in modern popular culture over the course of the 20th century despite the evident disenchantment with this once widespread cultural outlet. Exploring how the spectacle of freakishness conflicted with genteel culture, he shows how the condemnation of the freak show by middle-class America led to a transformation and merging of genteel and freak culture through the cute, the camp and the creepy. Though the carnival and circus freak was marginalised by the 1960s and had largely disappeared by the 1980s, forms of freakish culture survived and today appear in reality TV, horror movies, dark comedies and the popularity of tattoos. Freak Show Legacies will focus less on the individual 'freak' as 'the other' in society, and more on the audience for the freakish and the transformation of wonder, sensibility and sensitivity that this phenomenon entailed. It will use the phenomenon of 'the freak' to understand the transformation of American popular culture across the 20th century, identify elements of 'the freak' in popular culture both past and present, and ask how it has prevailed despite its apparent unpopularity.

Bloomsbury Academic

Free Time: The History of an Elusive Ideal

Economics

NYU Press

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Books by Cross, Gary S.