From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill―and addiction. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch. New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health. Mechanically rolled cigarettes entered the market and quickly addicted millions. And many other packaged pleasures dulled or displaced natural and social delights. Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and more hygienic, varied, and nutritious food and drink. For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible. Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things.

Packaged Pleasures: How Technology and Marketing Revolutionized Desire

Business & Money

Proctor, Robert N.

Cross, Gary S.

Marketing & Sales

University of Chicago Press

This brilliantly argued and researched book tells the story of how government regulatory agencies, scientists, trade associations, and environmentalists, have managed to obscure the issues and prevent concerted action. Explains why we still don't have straight answers to questions such as: Why do rates from some cancers appear to have risen and others fallen? and suggests how we might actually win the war on cancer.

Cancer Wars: How Politics Shapes What We Know And Don't Know About Cancer

Health, Fitness & Dieting

Diseases & Physical Ailments

Basic Books

Draws on six representative case studies to demonstrate the varied ways in which politics has shaped the basic prevention and treatment of cancer, outlining special interest groups, government agencies, scientists, and others that have manipulated information.

The Cancer Wars: How Politics Shapes What We Know And Don't Know About Cancer

The cigarette is the deadliest artifact in the history of human civilization. It is also one of the most beguiling, thanks to more than a century of manipulation at the hands of tobacco industry chemists. In Golden Holocaust, Robert N. Proctor draws on reams of formerly-secret industry documents to explore how the cigarette came to be the most widely-used drug on the planet, with six trillion sticks sold per year. He paints a harrowing picture of tobacco manufacturers conspiring to block the recognition of tobacco-cancer hazards, even as they ensnare legions of scientists and politicians in a web of denial. Proctor tells heretofore untold stories of fraud and subterfuge, and he makes the strongest case to date for a simple yet ambitious remedy: a ban on the manufacture and sale of cigarettes.

Golden Holocaust: Origins of the Cigarette Catastrophe and the Case for Abolition

Addiction & Recovery

University of California Press

Racial Hygiene: Medicine Under the Nazis

Scholars exploring the history of science under the Nazis have generally concentrated on the Nazi destruction of science or the corruption of intellectual and liberal values. Racial Hygiene focuses on how scientists themselves participated in the construction of Nazi racial policy. Robert Proctor demonstrates that the common picture of a passive scientific community coerced into cooperation with the Nazis fails to grasp the reality of what actually happened―namely, that many of the political initiatives of the Nazis arose from within the scientific community, and that medical scientists actively designed and administered key elements of National Socialist policy.
The book presents the most comprehensive account to date of German medical involvement in the sterilization and castration laws, the laws banning marriage between Jews and non-Jews, and the massive program to destroy “lives not worth living.” The study traces attempts on the part of doctors to conceive of the “Jewish problem” as a “medical problem,” and how medical journals openly discussed the need to find a “final solution” to Germany’s Jewish and gypsy “problems.”
Proctor makes us aware that such thinking was not unique to Germany. The social Darwinism of the late nineteenth century in America and Europe gave rise to theories of racial hygiene that were embraced by enthusiasts of various nationalities in the hope of breeding a better, healthier, stronger race of people. Proctor also presents an account of the “organic” health movement that flourished under the Nazis, including campaigns to reduce smoking and drinking, and efforts to require bakeries to produce whole-grain bread. A separate chapter is devoted to the emergence of a resistance movement among doctors in the Association of Socialist Physicians. The book is based on a close analysis of contemporary documents, including German state archives and more than two hundred medical journals published during the period.
Proctor has set out not merely to tell a story but also to urge reflection on what might be called the “political philosophy of science”―how movements that shape the policies of nations can also shape the structure and priorities of science. The broad implications of this book make it of consequence not only to historians, physicians, and people concerned with the history and philosophy of science, but also to those interested in science policy and medical ethics.

Racial Hygiene: Medicine under the Nazis

History

Europe

Harvard University Press

Why have scientists shied away from politics, or defended their work as value free? How has the ideal of neutrality come to dominate the world of science? These are some of the central questions that Robert Proctor addresses in his study of the politics of modern science.
Value-Free Science? emphasizes the importance of understanding the political origins and impact of scientific ideas. Proctor lucidly demonstrates how value-neutrality is a reaction to larger political developments, including the use of science by government and industry, the specialization of professional disciplines, and the efforts to stifle intellectual freedoms or to politicize the world of the academy.
The first part of the book traces the origins of value-neutrality prior to the eighteenth century. Plato and Aristotle saw contemplative thought as superior to practical action, and this separation of theory and practice is still invoked today in defense of "neutral science." In the seventeenth century the Baconian search for useful knowledge allowed a new and closer tie between theory and practice, but it also isolated moral knowledge from natural philosophy. Another version of neutrality was introduced by the mechanical conception of the universe, in which the idea of a benevolent, human-centered cosmos was replaced with a "devalorized" view of nature.
The central part of the book explores the exclusion of politics and morals with the emergence of the social sciences. Proctor highlights the case of Germany, where the ideal of value-neutrality was first articulated in modern form by social scientists seeking to attack or defend Marxism, feminism, and other social movements. He traces the rise and fall of positivist ethical and economic theory, showing that arguments for value-free science often mask concrete political maneuvers. Finally, he reviews critiques of science that have been voiced in recent debates over critical issues in agricultural science, military research, health and medicine, and biological determinism.
This provocative book will interest anyone seeking ways to reconcile the ideals of scientific freedom and social responsibility.

Value-Free Science?: Purity and Power in Modern Knowledge

Politics & Social Sciences

Philosophy

Collaboration in the Holocaust. Murderous and torturous medical experiments. The "euthanasia" of hundreds of thousands of people with mental or physical disabilities. Widespread sterilization of "the unfit." Nazi doctors committed these and countless other atrocities as part of Hitler's warped quest to create a German master race. Robert Proctor recently made the explosive discovery, however, that Nazi Germany was also decades ahead of other countries in promoting health reforms that we today regard as progressive and socially responsible. Most startling, Nazi scientists were the first to definitively link lung cancer and cigarette smoking. Proctor explores the controversial and troubling questions that such findings raise: Were the Nazis more complex morally than we thought? Can good science come from an evil regime? What might this reveal about health activism in our own society? Proctor argues that we must view Hitler's Germany more subtly than we have in the past. But he also concludes that the Nazis' forward-looking health activism ultimately came from the same twisted root as their medical crimes: the ideal of a sanitary racial utopia reserved exclusively for pure and healthy Germans.
 Author of an earlier groundbreaking work on Nazi medical horrors, Proctor began this book after discovering documents showing that the Nazis conducted the most aggressive antismoking campaign in modern history. Further research revealed that Hitler's government passed a wide range of public health measures, including restrictions on asbestos, radiation, pesticides, and food dyes. Nazi health officials introduced strict occupational health and safety standards, and promoted such foods as whole-grain bread and soybeans. These policies went hand in hand with health propaganda that, for example, idealized the Führer's body and his nonsmoking, vegetarian lifestyle. Proctor shows that cancer also became an important social metaphor, as the Nazis portrayed Jews and other "enemies of the Volk" as tumors that must be eliminated from the German body politic.
 This is a disturbing and profoundly important book. It is only by appreciating the connections between the "normal" and the "monstrous" aspects of Nazi science and policy, Proctor reveals, that we can fully understand not just the horror of fascism, but also its deep and seductive appeal even to otherwise right-thinking Germans.

The Nazi War on Cancer

Princeton University Press

Golden holocaust

Social Sciences

DES EQUATEURS

Blitzkrieg gegen den Krebs. Gesundheit und Propaganda im Dritten Reich.

Klett-Cotta

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Books by Proctor, Robert N.