The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

The One-Day Marketing Plan : Organizing and Completing a Plan that Works

Business & Money

Hiebing, Roman G.

Cooper, Scott W.

Management & Leadership

McGraw=Hill

Win new customers―and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips &amp; Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today. <ul>
<li>Connect with your target market </li>
<li>Unlock hidden streams of profit and increase sales </li>
<li>Develop and deliver a compelling story for your brand </li>
<li>Effectively and profitably manage customer relationships </li>
<li>Determine how much media weight is enough and how to avoid spending too much </li>
<li>Attract customers to your Web site</li>
</ul>

Tips and Traps for Marketing Your Business (Tips & Traps)

Grutzner, Fritz P.

Cooper, Birk P.

A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and designed to help save time and money.

The One-Day Marketing Plan: Organizing and Completing the Plan That Works

Hiebing, Roman G., Jr.

Marketing & Sales

NTC Pub. Group

Hiebing, Roman G., Jr., Cooper, Scott W.

Successful Marketing Plan

Economics

Identify opportunities and create a thoughtful, "real world" marketing plan that will help your business grow. Hiebing and Cooper break down the planning process into 10 basic, but critical steps that provide the means to organize and complete a plan that will help you attain your marketing objectives. Extensive worksheets, model formats, and time-saving tips and methods are readily adaptable to your own marketing plans.

The 1-Day Marketing Plan: Organizing and Completing the Plan That Works

Natl Textbook Co Trade

It breaks down the complex marketing planning process into 10 critical steps that enable readers to develop to a disciplined, precise, and workable plan.

See the best price to sell, buy, or rent books by Cooper, Scott W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cooper, Scott W.

See the best price to sell, buy, or rent books by Cooper, Scott W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The One-Day Marketing Plan : Organizing and Completing a Plan that Works

Tips and Traps for Marketing Your Business (Tips & Traps)

The One-Day Marketing Plan: Organizing and Completing the Plan That Works

Successful Marketing Plan

The 1-Day Marketing Plan: Organizing and Completing the Plan That Works

The 1-Day Marketing Plan: Organizing and Completing the Plan That Works