The One-Day Marketing Plan: Organizing and Completing the Plan That Works

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The One-Day Marketing Plan: Organizing and Completing the Plan That Works image
ISBN-10:

0844202479

ISBN-13:

9780844202471

Edition: Subsequent
Publisher: NTC Pub. Group
Format: Hardcover, 256 pages

Description:

A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and designed to help save time and money.

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