The One-Day Marketing Plan: Organizing and Completing the Plan That Works
ISBN-10:
0844202479
ISBN-13:
9780844202471
Author(s): Cooper, Scott W.; Hiebing, Roman G., Jr.
Edition: Subsequent
Publisher: NTC Pub. Group
Format: Hardcover, 256 pages
Description:
A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and designed to help save time and money.
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