NOTE: You are purchasing a standalone product; MasteringA&P does not come packaged with this content. If you would like to purchase both the physical text and MasteringA&P search for ISBN-10: 0133973115/ISBN-13: 9780133973112. That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications"Integrated Advertising, Promotion, and Marketing Communications" speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Also available with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

2014 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications

Business & Money

Baack, Donald

Clow, Kenneth

Marketing & Sales

Pearson

For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-¿life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Reach every student by pairing this text with MyLab Marketing MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Integrated Advertising, Promotion, and Marketing Communications -- 2019 MyLab Marketing with Pearson eText

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and shows you how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and reviews how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, you'll understand the vital links marketers use to connect and interact with customers.

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications -- Revel Access Code

Access Card for Integrated Advertising Promotion & Marketing Communications Global Edition

Pearson/Education

This package includes a physical copy of Integrated Advertisings, Global Edition, by Clow as well as access to the eText and MyEconLab. For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage. MyMarketingLab is a personalised online study and assessment system, which tailors to the unique learning needs of each student. Offering unlimited opportunities for practice and providing relevant and timely feedback, it helps students master key concepts, experience more "I Get It" moments and ultimately achieve better results. "...benefit of using MyMarketingLab is reflected in exam grades that are now higher than the pre-MyMarketingLab era. " "...students who practiced with MyMarketingLab resources had much higher grades than those who did not use the resources." Joyce Harb Menassa, Department of Management and Marketing, Notre Dame University, Lebanon For students *Interactive Mini-Simulations and quizzes - Interactive Mini-Simulations and quizzes place students in a realistic marketing situation, challenging them to make decisions based on marketing concepts and see the impact of the decisions they chose.* Self-Study Tools - Multiple learning aids, such as videos, flashcards, and audio study guides can provide your students with the practice they need to master the material. * Self-Assessment - MyMarketingLab offers robust self-assessment tests to determine mastery of key content areas. Organized by major section or chapter, these diagnostic tests contain questions that are mapped to the Learning Objectives within the text. This varied assessment program enables students to accurately measure student progress. For educators * Online Assignments, Tests, Quizzes - create homework assignments, quizzes, or tests, and add them to your MyMarketingLab course. Questions can be used from the test bank or you can even upload your own questions. *Instructor Support Material. A wealth of instructor support material simplifies and enriches the teaching experience. MyMarketingLab gives you access to text-specific materials including instructor's manuals, test banks, and PowerPoint(R) presentations. *Customized Feedback - Since MyMarketingLab calculates and reports test results automatically, instructors can closely monitor student and class progress without investing any additional time.

Integrated Advertising, Promotion and Marketing Communications, Plus MyMarketingLab with Pearson Etext

Pearson Education Limited

Concise Encyclopedia of Insurance Terms

The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses.

Stevens, Robert E.

Silver, Lawrence

Economics

Routledge

The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses.

For courses in advertising. 
A study of integrated marketing communications taught through real-life application 
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

See the best price to sell, buy, or rent books by Clow, Kenneth. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Clow, Kenneth

See the best price to sell, buy, or rent books by Clow, Kenneth. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

2014 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications -- 2019 MyLab Marketing with Pearson eText

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications -- 2019 MyLab Marketing with Pearson eText

Integrated Advertising, Promotion, and Marketing Communications -- Revel Access Code

Access Card for Integrated Advertising Promotion & Marketing Communications Global Edition

Integrated Advertising, Promotion and Marketing Communications, Plus MyMarketingLab with Pearson Etext

Concise Encyclopedia of Insurance Terms

Concise Encyclopedia of Insurance Terms

Integrated Advertising, Promotion, and Marketing Communications, Global Edition