Integrated Advertising, Promotion, and Marketing Communications, Global Edition

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition image
ISBN-10:

129241121X

ISBN-13:

9781292411217

Edition: 9
Released: Aug 04, 2021
Publisher: Pearson
Format: Paperback, 472 pages
Related ISBN: 9781292411385

Description:

For courses in advertising.
A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.

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