Big Blues: The Unmaking Of IBM

With the PC's introduction, IBM stood poised to extend its dominance into the 21st century. Yet, through corporate hubris, inflexibility and an inability to understand the marketplace, IBM lost its place as a golden symbol of American corporate might. Tracing IBM's every misstep, the author provides behind-the-scenes revelations and anecdotes about the computer industry. The result is one of the most instructive and important business stories of our time. "Carroll (a reporter for the WSJ) creates a you-are-there feel....Looks long and hard at the texture of decline inside the greatest corporation in the world." (The New York Times)