Almost without realizing it, we have shifted toward an all-digital culture. Future heirlooms like family photos, home movies, and personal letters now exist only in digital form, and in many cases they are stored using popular services like Flickr, YouTube, and Gmail. These digital possessions form a rich collection that chronicles our lives and connects us to each other. But have you considered what will happen to your treasured digital possessions when you die? Unfortunately the answer isn't as certain as we might presume. There are numerous legal, cultural, and technical issues that could prevent access to these assets, and if you don't take steps to make them available to your heirs, your digital legacy could be lost forever. Written by the creators of TheDigitalBeyond.com, this book helps you secure your valuable digital assets for your loved ones and perhaps posterity. Whether you're the casual email user or the hyper-connected digital dweller, you'll come away with peace of mind knowing that your digital heirlooms won't be lost in the shuffle.

Your Digital Afterlife: When Facebook, Flickr and Twitter Are You Estate, What's Your Legacy?

Computers & Technology

Carroll, Evan

Romano, John

History & Culture

New Riders Pub

Eight ways to leverage technology, data, and analytics to drive both profits and prophets
A Blue Goldfish is any time a business leverages technology, data, and analytics to do a "little something extra" to improve the experience for the customer. The book is based on a collection of over 300 case studies.The New BattlegroundCustomer experience as the new battleground for competitive advantage, but with every wise company focusing on customer experience, how do you stand out? Former GE CEO Jack Welch perhaps said it best, “There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
Competitive advantage then must come from either knowledge or agility. That is, what you know about your customers or how quickly you can put that into action. Imagine what would happen if your competitive advantage could come from both knowledge and agility. This is where technology, data, and analytics come into play. Blue Goldfish examines the three R's: Relationship, Responsiveness, and Readiness. It also uncovers eight different ways to turn insights into action. Are you ready to use info-sense to win profits and prophets? What's your Blue Goldfish?Praise for Blue Goldfish:“Did you know that even Harley Davidson is using tracking technologies, including face detection, in its stores? If Harley Davidson is doing it you probably will be too and this book tears into 300 case studies of how other companies are using technology to build better experiences for their customers. Highly recommended.” - Robert Scoble, Futurist at Rackspace and author of Age of Context.
"Experience is the new brand. What people experience required design. And meaningful design takes data, insight and empathy. Blue Goldfish is your template to achieve a significant competitive advantage." - Brian Solis, digital analyst, anthropologist, author of X: The Experience When Business Meets Design 
“This book is an open challenge to your company or organization. By the end of this book, you’ll face a choice. Continue focusing on big data trends or choose to be better and focus on little data insights. You’ll soon realize that bigger isn’t better—better is better. And once you do, you’ll ask yourself, what’s our Blue Goldfish?” - Shep Hyken, CSP, CPAE is a customer service expert, professional speaker and New York Times bestselling business author of The Amazement Revolution.

Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets (Blue Goldfish 1.0 and 2.0)

Business & Money

Phelps, Stan

Marketing & Sales

9 INCH Marketing

Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents "a little extra" whereas the goldfish stands for "differentiation." A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience." The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on "the two in the bush" (prospects) and take care of "the one in your hand" (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0: "Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard's and author of My Story"Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand (I just hope my competition doesn't find this book )"- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the Wheel"If an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step."- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life

Purple Goldfish 2.0: 10 Ways to Attract Raving Customers (Purple Goldfish 1.0, 2.0 and Special Editions)

Are you looking to stand out from your competition?Uhh, is that even a question? Of course, you are Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth. The workbook is broken up into three main parts: Part 1 - (The Why) Introduction - the case for focusing on customer experience.Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.

Purple Goldfish Workbook: 10 Ways to Attract Raving Customers

See the best price to sell, buy, or rent books by Carroll, Evan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Carroll, Evan

See the best price to sell, buy, or rent books by Carroll, Evan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Your Digital Afterlife: When Facebook, Flickr and Twitter Are You Estate, What's Your Legacy?

Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets (Blue Goldfish 1.0 and 2.0)

Purple Goldfish 2.0: 10 Ways to Attract Raving Customers (Purple Goldfish 1.0, 2.0 and Special Editions)

Purple Goldfish Workbook: 10 Ways to Attract Raving Customers