An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.

Key Concepts in Public Relations

Business & Money

Cain, Sandra

Business Culture

Red Globe Press

Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media. With case studies to illustrate its concepts, this introductory text merges theory and practice to provide students with a critical vocabulary that will enhance discussions of key media practices and texts and enable them to communicate effectively throughout a variety of media. Craig Batty and Sandra Cain employ a range of scholarly principles, practical tools and applied case studies to offer a grounded and contemporary understanding of writing to cover a broad selection of creative industries: print and broadcast journalism; public relations and media relations; advertising and copywriting: fictional and factual screenwriting. An essential resource for journalism, media and creative writing students, Media Writing offers a rich insight into how the creative industries interact with digital technology.
Student-focused and hands-on, this introduction is full of handy hints, tips and guidelines for students looking to communicate effectively throughout a variety of media.

Media Writing: A Practical Introduction

Politics & Social Sciences

Batty, Craig

Social Sciences

PALGRAVE~MACMILLAN

Contains the author's dramatic versions of four favorite tales for children to read or perform as well as acting, dance, music, and costume suggestions

Plays from African Folktales, With Ideas for Acting, Dance, Costumes, and Music

Korty, Carol

Children's Books

Atheneum

Follows two young boys as they visit their dad in prison for the first time and explains the emotions they feel and the situations they encounter during their visit.

Dad's in Prison

Speed, Margaret

Mysteries & Detectives

A&C Black

Have you ever looked at your life and said, "Is this it?" Do you wish your life had more meaning and your relationships were more fulfilling? If so, this book is for you. A series of illuminating exercises help you assess your values and beliefs, and show techniques to help you clarify your goals. Once done, you can work on closing the gap between your life as it is now and the way you want it to be. This empowering book will give your life a whole new perspective. Grasp it!

When What You'Ve Got Is Not What You Want: Use Nlp to Creat the Life You Want and Live It to the Full (Pathways, 11)

Health, Fitness & Dieting

Maxwell, Michelle

Psychology & Counseling

How to Books Ltd

See the best price to sell, buy, or rent books by Cain, Sandra. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cain, Sandra