Key Concepts in Public Relations

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Key Concepts in Public Relations image
ISBN-10:

0230203299

ISBN-13:

9780230203297

Author(s): Cain, Sandra
Edition: 2009
Released: Apr 30, 2009
Publisher: Red Globe Press
Format: Paperback, 264 pages

Description:

An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.

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