In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers. With women responsible for 64% of household spending and accounting for an astonishing $12 trillion per year, companies that ignore them do so at their peril. 
 WHAT WOMEN WANT is a timely book based on the findings of a groundbreaking study (The Boston Consulting Group′s Global Inquiry into Women and Consumerism, which polled 12,000 women in 21 countries) that gets to the heart of women′s deepest desires, frustrations, and goals. The authors describe how this "invisible market" has grown in size, influence, and buying power, and they reveal the countless opportunities for companies who understand that meeting women′s needs is the key to repowering our crrent economy.
 WHAT WOMEN WANT offers companies real strategies for growing their global markets by finding innovative ways to appeal to women′s needs and concerns through the results of their well-timed study. Business people should take note of the book′s many revelations. Among them: 
 Demands on time were cited as the number one challenge by 47 percent of our respondents.
 48 percent said managing household finances was the top challenge.
 The predominant sources of arguments between the respondent and her spouse or partner were:
 - Money, 19 percent
 - Chores, 15 percent
 - Work schedule, 12 percent
 - Children, 10 percent
 - Sex, 10 percent
 Some 68 percent of the respondents believe they are significantly or slightly higher than their ideal body weight
 Only 25 percent of the women surveyed believe they are extremely or very attractive
 44 percent say they rarely or never feel powerful
 While the main audience is business readers, this book will appeal to a wide general audience, as well. Like Paco Underhill′s WHY WE BUY, WHAT WOMEN WANT doesn′t just offer a glimpse into consumer behavior, how to get their attention, and better serve their needs; it reveals what consumer behavior says about human psychology and desire.

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

Business & Money

Silverstein, Michael J.

Sayre, Kate

Butman, John.

Business Culture

Harper Business

Car Wars is a riveting behind the scenes account of what happens when the largest manufacturing company (General Motors) in the second largest industry in the world decides to launch a new model on the market.  The book follows the development of the Vauxhall Cavalier/Opel Vectra from conception through to launch.  It examines the scope of the international motor industry today and the background to the Ford/Vauxhall rivalry in the UK.  We see how GM Europe goes about setting market objectives, and we learn how a new car begins as a work of art, in the form of freehand sketches ad clay models, and how art and technology (particularly computer technology) complement each other.

Car Wars: How General Motors Built "the Car of the Future"

GRAFTON

Three generations of English merchant adventurers-not the Pilgrims, as we have so long believed-were the earliest founders of America. Profit-not piety-was their primary motive. Some seventy years before the Mayflower sailed, a small group of English merchants formed "The Mysterie, Company, and Fellowship of Merchant Adventurers for the Discovery of Regions, Dominions, Islands, and Places Unknown," the world's first joint-stock company. Back then, in the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial, and political problems. Struggling with a single export-woolen cloth-the merchants were forced to seek new markets and trading partners, especially as political discord followed the straitened circumstances in which so many English people found themselves. At first they headed east, and dreamed of Cathay-China, with its silks and exotic luxuries. Eventually, they turned west, and so began a new chapter in world history. The work of reaching the New World required the very latest in navigational science as well as an extraordinary appetite for risk. As this absorbing account shows, innovation and risk-taking were at the heart of the settlement of America, as was the profit motive. Trade and business drove English interest in America, and determined what happened once their ships reached the New World. The result of extensive archival work and a bold interpretation of the historical record, New World, Inc. draws a portrait of life in London, on the Atlantic, and across the New World that offers a fresh analysis of the founding of American history. In the tradition of the best works of history that make us reconsider the past and better understand the present, Butman and Targett examine the enterprising spirit that inspired European settlement of America and established a national culture of entrepreneurship and innovation that continues to this day.

New World, Inc.: The Making of America by England's Merchant Adventurers

Targett, Simon

Economics

Little. Brown and Company

"I think I am sitting with God." Such was the awestruck impression of one seminar attendee when he found himself sharing a luncheon table with Joseph Juran, the man whose name has become synonymous with the concept of quality. In the annals of business history, the name Juran resonates with near mythic status. This is the man whose thinking about quality and management revolutionized the way the world does business, a living legend who, along with a few other giants of our age, shaped the course of industrial history. Written with the support of Dr. Juran and the Juran Institute, Juran: A Lifetime of Influence gives us an intimate look at the man, his times, and the evolution of the concepts of quality and management that so profoundly affect business today. Dr. Juran's remarkable story begins at the turn of the century in the Carpathian Mountains of Romania. Joseph Juran was born in a tiny village with unpaved streets and houses with dirt floors, a place that, in his own words, "had no quality problems." His journey to America, in 1912, thrust him into a world of technological marvels, of ocean liners and ice cream, streetcars and flush toilets. Poverty forced him into his first job at age nine, exposing him to work experiences and conditions that kindled his interest in finding better ways to get things done. John Butman's penetrating narrative explores Joseph Juran's early struggles against prejudice, and how-through chess, languages, algebra, and code-breaking-his genius for analysis and problem-solving emerged. It was at Western Electric's Hawthorne Works, one of the great factories of the age, that Juran's lifework began to crystallize. An operation of exceptional size and complexity, Hawthorne gave Juran a visceral understanding of the bedrock issues of quality. He learned the sound of a machine malfunctioning, heard the complaints of a skilled operator betrayed by shoddy materials, and discovered the consequences of poor quality control. Then, in a dramatic turn of events, Juran was given the chance to put his innovative skills and ideas to use as an integral part of the Lend-Lease Administration effort in World War II. The immense and urgent undertaking allowed Juran to throw himself into the fight against the Nazis. Praise for "Joe Juran has led the quality cause from its earliest days. His progressive influence via this enlightening text will be virtually endless." -Robert W. Galvin Chairman of the Executive Committee, Motorola "As much as anyone in the field, Dr. Joseph M. Juran is a major influence in the business world's pursuit of quality. Juran: A Lifetime of Influence finally gives the great man his due. Quality gurus and greenhorns alike will find much to savor in this entertaining and educational book." -Robert A. Lutz Vice Chairman, Chrysler Corporation. "John Butman has captured the extraordinary spirit of one of America's most remarkable pioneers, Joseph M. Juran, in a wonderful text that reads almost like a novel. Here we get a true glimpse of some of the forces that have driven Dr. Juran for over 92 years and of his many breakthrough contributions to world business." -A. Blanton Godfrey Chairman, Juran Institute "This book provides an intimate look at Juran's personal life, while giving the reader a lucid understanding of his philosophy, teachings, and accomplishments." -G. Howland Blackiston Executive Producer of the PBS television documentary, "An Immigrant's Gift" "Juran: A Lifetime of Influence is a well-documented, easy-to-read biography of a remarkable man in a critical period of the twentieth century. Many hitherto untold anecdotes give us insight into Dr. Juran's influence on society. I recommend it not only to quality professionals and business managers, but also to the general public as well." -Yoshinao Nakada Technical Manager, Bell Laboratories, Lucent Technologies.

Juran: A Lifetime of Influence

Biographies & Memoirs

Professionals & Academics

John Wiley&Sons, Inc.

A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Treasure Hunt: Inside the Mind of the New Consumer

Education & Reference

Random House Audio |

A business novel demonstrates how teamwork can help improve quality and increase creativity

Flyingfox a Business Adventure in Teams and Teamwork

Management & Leadership

Amacom Books

"Good ideas, believable characters, a page-turning plot with romance and intrigue. Why don't publishers do business fiction more often? This is a fun way to learn about teambuilding."--Soundview Executive Book Summaries. Written by a business communications consultant and expert on the use of cross-function teams.

Flyingfox: A Business Adventure in Teams and Teamwork

If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service? Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently. The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback--but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.

Payback: Reaping the Rewards of Innovation

Andrew, James P.

Sirkin, Harold L.

Industries

Harvard Business Review Press

How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular idea entrepreneurs”including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many otherscan help you take an idea public and build influence for it. It isn’t easy. Butman argues that the rise of the ideaplex” (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go publicyet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks outby combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating respiration” around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some waythis book will get you started on the journey to idea entrepreneurship.

Breaking Out: How to Build Influence in a World of Competing Ideas

The Pilgrims didn't found America. Some seventy years before the Mayflower sailed, a small group of English merchants formed the ''The Mysterie, Company, and Fellowship of Merchant Adventurers for the Discovery of Regions, Dominions, Islands, and Places Unknown'', the world's first joint stock company. Back then, in the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial, and political problems. Struggling with a single export-woollen cloth-the merchants were forced to seek new markets and trading partners, especially as political discord followed the straitened circumstances in which so many English people found themselves. At first, they turned East and dreamed of reaching Cathay-China, with its silks and other luxuries. Eventually, they turned West, and so began a whole new chapter in world history. The work of reaching the New World required the very latest in a navigational science as well as an extraordinary appetite for risk. As this absorbing work of history shows, innovation and risk-taking were at the heart of the settlement of America, as was the profit motive. Trade and business drove the founding of America, and determined what happened once English ships reached the New World. The result of extensive archival work, and a bold new interpretation of the historical record, New World, Inc. draws a portrait of life in London, on the Atlantic, and across the New World that offers a new understanding of the earliest chapter in American history. In the tradition of the best works of history that make us reconsider the past, and better understand the present, New World Inc. examines the enterprising spirit that drove the settlement of America, and which helped to establish the American spirit of entrepreneurship and innovation that continues to this day.

Hachette Book Group

See the best price to sell, buy, or rent books by Butman, John.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Butman, John.

See the best price to sell, buy, or rent books by Butman, John.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

Car Wars: How General Motors Built "the Car of the Future"

New World, Inc.: The Making of America by England's Merchant Adventurers

Juran: A Lifetime of Influence

Treasure Hunt: Inside the Mind of the New Consumer

Flyingfox a Business Adventure in Teams and Teamwork

Flyingfox: A Business Adventure in Teams and Teamwork

Payback: Reaping the Rewards of Innovation

Breaking Out: How to Build Influence in a World of Competing Ideas

New World, Inc.: The Making of America by England's Merchant Adventurers