Treasure Hunt: Inside the Mind of the New Consumer
ISBN-10:
0739340840
ISBN-13:
9780739340844
Author(s): Silverstein, Michael J.; Butman, John.
Edition: Unabridged
Description:
A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Best prices to buy, sell, or rent ISBN 9780739340844
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Treasure Hunt: Inside the Mind of the New Consumer
Silverstein, Michael J.; Butman, John.
ISBN-13:9781591841234
A la caza del tesoro (Spanish Edition)
Silverstein, Michael J.; Butman, John.
Edition:Translation
ISBN-13:9788496627192
Caccia al tesoro. Il nuovo consumatore tra lusso e hard discount
ISBN-13:9788845313547
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