Marketing Strategy And Competitive Positioning:hooley: Mktg Strat&comppos_p5

Nigel F. Piercy

Graham Hooley

Brigitte Nicoulaud

PRENTICE/HALL

Marketing Strategy and Competitive Positioning

Nigel Piercy

John Rudd

Nick Lee

Pearson International Content

<h3>The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation</h3> Marketing Strategy and Competitive Positioning, 8th Edition,&#8239;by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Key features include: <ul> <li>Focus on two central issues in marketing strategy formulation - identifying target markets and creating a differential advantage</li> <li>Increased emphasis on competing through differentiation and customer knowledge, including new business models</li> <li>Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity</li> <li>Emphasis on competing globally within a digitalization context</li> <li>Updated vignettes and new case studies to help you connect marketing principles with practical applications</li> </ul>

Business & Money

Management & Leadership

Hoboken : Pearson Education Ltd

World Urbanization Prospects

United Nations

See the best price to sell, buy, or rent books by Brigitte Nicoulaud. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Brigitte Nicoulaud