By David W. Cravens - McGraw-Hill Education - 2003 - Hardback - 843 pages - ISBN 0071151613Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Scienceтм"s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)

Business & Money

David W. Cravens

Nigel F. Piercy

Maurice J. Victor

Marketing & Sales

McGraw-Hill Publishing Co.

Marketing Strategy And Competitive Positioning:hooley: Mktg Strat&comppos_p5

Graham Hooley

Brigitte Nicoulaud

PRENTICE/HALL

Total Integrated Marketing: Breaking the Bounds of the Function

Noel Capon

James MacHulbert

Kogan Page, Ltd.

'..the best guide I've seen to creating a market-led company.'Professor Philip Kotler, S C Johnson & Son Distinguished Professor of International Marketing, Northwestern University, USAThe second edition of Market-Led Strategic Change builds on the massive success of the first edition, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! This book will help you get back to basics. You will confront critical questions in the organization of marketing, understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed, and the crucial element of ensuring commitment where it matters most. A wealth of case studies are included showing how marketing strategy is carried out in practice. Includes new chapter on the link between market strategy and the sales organizationOne of the few books that tackles marketing implementationIncludes 12 new, previously unpublished case studies showing how marketing is done

Market-Led Strategic Change, Second Edition: Transforming the process of going to market

Management & Leadership

Butterworth-Heinemann

'..the best guide I've seen to creating a market-led company.'Professor Philip Kotler, S C Johnson & Son Distinguished Professor of International Marketing, Northwestern University, USAThe second edition of Market-Led Strategic Change builds on the massive success of the first edition, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! This book will help you get back to basics. You will confront critical questions in the organization of marketing, understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed, and the crucial element of ensuring commitment where it matters most. A wealth of case studies are included showing how marketing strategy is carried out in practice. Includes chapter on the link between market strategy and the sales organizationIncludes 12 case studies showing how marketing is doneIncludes worksheets for segmenting markets, making market choices, analysing market mission, developing market sensing, evaluating sales operations and new diagnostics

Tales from the Marketplace

Routledge

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Books by Nigel F. Piercy