. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

Advertising Ethics

Business & Money

Boylan Series Editor Basic Ethics in Action Series, Michael

Spence, Edward

Van Heekeren, Brett

Business Culture

Pearson

A core text for undergraduate courses in Ethical Theory or a supplement for Applied Ethics courses. This text examines major moral theories from the worldview perspective, teaching students the major tenets of the principal moral theories, and the controversies that surround them, as well as offering suggestions on choosing and applying an ethical theory.

Basic Ethics (2nd Edition)

Politics & Social Sciences

Philosophy

See the best price to sell, buy, or rent books by Boylan Series Editor Basic Ethics in Action Series, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Boylan Series Editor Basic Ethics in Action Series, Michael