Advertising Ethics
0130941212
9780130941213
Description:
. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.
Best prices to buy, sell, or rent ISBN 9780130941213
Frequently Asked Questions about Advertising Ethics
The price for the book starts from $4.93 on Amazon and is available from 12 sellers at the moment.
If you’re interested in selling back the Advertising Ethics book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Advertising Ethics book, the best buyback offer comes from and is $ for the book in good condition.
The Advertising Ethics book is in very low demand now as the rank for the book is 6,369,184 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.