Based on numerous interviews with top CEOs and other professionals, Managing Interactively helps readers become well-versed communicators in today’s global, technologically focused organizations. Best-selling author Mary Boone examines the techniques and issues that surround clear and effective communication skills in the rapidly changing digital environment and presents provocative new ideas that will help readers address today’s communication challenges. Distilling the experience of top executives into easily applied techniques, each chapter features actual stories from expert communicators who have learned how to successfully adapt their communication strategies to today’s technologies. Managing Interactively is a must-have for anyone facing the communication challenges of today’s volatile business world.

Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture

Business & Money

Boone, Mary E.

Management & Leadership

McGraw=Hill

Presents a compelling case for measuring the value-added benefits of information technology; provides methodologies for strategic needs assessment, measurement of value-added benefits, and opportunity planning; 60 case histories of strategic systems show that value-added benefits can be quantified.

The Information Edge

Meyer, N. Dean

Computers & Technology

NDMA Publishing

A guide to using computer systems strategically demonstrates how to manage information profitably and use the Strategy Tree planning process to identify the high payoff applications of computers

The Information Edge: Now With the Strategy Tree Planning Methodology

Irwin Professional_Pub

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Books by Boone, Mary E.