Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

Marketing in Publishing (Blueprint)

Business & Money

FORSYTH, PATRICK

Birn, Robin

Marketing & Sales

Routledge

Marketing in Publishing (Studies in the Social History of)

More and more companies today are using market research techniques to measure customer satisfaction and improve management and marketing decision making. This new and expanded edition examines the ever-broadening application of research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result.

Effective Use of Market Research

Kogan Page.

* Standard text dealing with market research techniques* For all levels of expertise: from students to experienced practitioners* Paper reissue of a successful bookA short-cut to experience and knowledge on all key techniques with contributions from the industry's leading market research practitioners. The ""International Handbook of Market Research Techniques"" is a major text for all levels of marketing professionals and market researchers. It presents market research techniques that have been developed and polished for over four decades. The aim of this handbook is to provide you with a short-cut to experience and knowledge on all key techniques by presenting contributions that have been written by the industry's leading market research practitioners. This second edition of the comprehensive guide has a highly practical approach. It covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modeling and report writing. Available in paperback for the first time, this is a key text for research practitioners, students of business and marketing and those studying for professional qualifications.

The International Handbook of Market Research Techniqu

More and more companies today are using market research techniques, not only to find new markets, products and customers, but also to measure customer satisfaction and improve management and marketing decision making. ""The Effective Use of Market Research"" examines this widening application of research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result. This new larger edition includes information on: * Analyzing markets; * Assessing and improving the sales process; * Developing and monitoring communications; * Monitoring new products; * Identifying and measuring * Developing a marketing information system; * Customer attitudes; * Making sure that the customers are happy* Tracking trends and changing decisions. As well as practical checklists for managers, ""The Effective Use of Market Research"" now features up-to-date case studies and international examples so that marketing managers, general managers and non-professional researchers as well as students on marketing and other business-related courses will find this new edition invaluable.

The Effective Use of Market Research: A Guide for Management to Grow the Business

Management & Leadership

* Standard text dealing with market research techniques

The International Handbook of Market Research Techniques

Kogan Page Business Books

* Part of the new Market Research in Practice series, published in association with the Market Research Society

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice)

Marketing in Publishing

Fast track route to mastering market research   Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information   Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others   Includes a glossary of key concepts and a comprehensive resources guide   ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.   ExpressExec is organised into ten core subject areas making it easy to find the information you need:   01 Innovation  02 Enterprise  03 Strategy  04 Marketing  05 Finance  06 Operations and Technology  07 Organizations  08 Leading  09 People  10 Life and Work   ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Market Research: Marketing 04.09 (Express Exec)

Capstone

See the best price to sell, buy, or rent books by Birn, Robin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Birn, Robin

See the best price to sell, buy, or rent books by Birn, Robin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing in Publishing (Blueprint)

Marketing in Publishing (Studies in the Social History of)

Effective Use of Market Research

The International Handbook of Market Research Techniqu

The Effective Use of Market Research: A Guide for Management to Grow the Business

The International Handbook of Market Research Techniques

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice)

Marketing in Publishing

Marketing in Publishing

Market Research: Marketing 04.09 (Express Exec)