Effective Use of Market Research

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Effective Use of Market Research image
ISBN-10:

0749407492

ISBN-13:

9780749407490

Author(s): Birn, Robin
Edition: 2nd Revised edition
Released: Oct 28, 1992
Publisher: Kogan Page.
Format: Paperback, 192 pages
Related ISBN: 9780585377827

Description:

More and more companies today are using market research techniques to measure customer satisfaction and improve management and marketing decision making. This new and expanded edition examines the ever-broadening application of research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result.

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