The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.

Relationship marketing and customer relationship management

Berndt, A.

Juta Legal and Academic Publishers

Organic C-Centered Radicals / Organische Radikale mit C als Zentralatom (Landolt-Börnstein: Numerical Data and Functional Relationships in Science and Technology - New Series, 9b)

Reference

Fischer, H.

Paul, H.

Foreign Language Study & Reference

Springer

Organic Anion Radicals / Organische Anion-Radikale (Landolt-Börnstein: Numerical Data and Functional Relationships in Science and Technology - New Series (9d1)) (English and German Edition)

Jones, M.T.

Lehnig, M.

Lunazzi, L.

Placucci, G.

Stegmann, H.B.

Ulmschneider, K.B.

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Books by Berndt, A.