Relationship marketing and customer relationship management
Publisher: Juta Legal and Academic Publishers
Format: Paperback, 0 pages
Description:
The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.
Best prices to buy, sell, or rent ISBN 9781485102649
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